In 2016, #SchoolsNotPrisons started as a touring music and arts festival, bringing together multi-platinum recording artists, musicians, activists, organizers, and young people across California and beyond to uplift local fights against mass incarceration.

It was both stage and strategy—using culture to build solidarity, amplify grassroots humanitarian efforts, and spark conversations about what real safety looks like.

A shirtless man in white pants jumping in the air on a rooftop with a clear blue sky in the background.
Four people performing outdoors against a yellow wall, with two sitting on wooden benches and two standing, one playing guitar and another with a microphone, all wearing masks and casual clothing.
A promotional poster for a Stop the Violence Tour featuring artist Vic Mensa, with a photo of him in a white tank top and tattoos, set against a dark background with torn paper design elements, event date 10.10.20, and location Chicago, IL, with showtimes 5 PM PST and 8 PM EST.
Flyer for Kendrick Sampson's 'Stop the Violence' tour featuring a black and white photo of a man with a beard and a beanie using a megaphone, with event details and a torn paper design.

At Revolve Impact, I served as a Digital Content Producer for Schools Not Prisons—a cultural campaign that harnesses the power of art and activism to challenge the prison industrial complex. I led the development of digital content strategies that amplified grassroots organizers and BIPOC-led movements, shaped the campaign’s evolving voice, and created editorial and promotional assets for events, including a traveling music and culture festival rooted in abolitionist values. Before transitioning out of the company, I also developed the foundational content plan and preproduction strategy for the Schools Not Prisons podcast. Working alongside artists, advocates, and frontline communities, I helped grow Schools Not Prisons into a digital hub for reimagining safety and shifting public resources from punishment to healing, education, and investment in people.

Organic audience growth: 30k to 55k+ followers.

A person standing on a rooftop with a tattooed arm, wearing a black graphic t-shirt and baggy pants, taking a photo or recording with a device, against a blue sky with clouds.
Poster of Maya Jupiter, a woman with dark hair in a bun, wearing a light blue blazer and gold jewelry, promoting the Schools Not Prisons Stop the Violence Tour in Los Angeles on October 30, 2020, at 5 PM PT / 8 PM ET.
Event poster featuring artist Ruby Ibarra for the Stop the Violence tour with the date August 29, 2020, and the price 5P (PST).
A woman with glasses and dreadlocks speaking or singing into a microphone during an outdoor event.

Over time, the campaign evolved into a digital platform and organizing hub, continuing to partner with youth-led and community-rooted organizations around the U.S. Through concerts, virtual events, and creative content, #SchoolsNotPrisons became a space for imagination, resistance, and joy in the face of systemic harm.