In 2016, Schools Not Prisons launched as a touring music and arts festival, bringing together multi-platinum recording artists, musicians, organizers, and young people across California and beyond to uplift local fights against mass incarceration.
This campaign fostered culture through solidarity, amplified grassroots efforts, and ignited an advocacy movement to shift public spending from punishment to education. Over time, the campaign evolved into a national digital platform, continuing to partner with youth-led and community-rooted organizations around the U.S. Through in-person and virtual events, digital campaigns, and branded partnerships, Schools Not Prisons became a space for imagination, resistance, and joy in the face of systemic harm.
At Revolve Impact, I served as a Digital Content Producer and Strategist for Schools Not Prisons.
I led the development of digital content strategies that amplified grassroots organizers and BIPOC-led movements, shaping the campaign’s voice across platforms and creating editorial and promotional assets for events, including a traveling music and culture festival rooted in abolitionist values.
I worked thoughtfully on strategic partnerships with celebrities and influencers whose platforms could be leveraged to gain support from audiences.
I also produced and curated a virtual direct-to-camera editorial series, created issue-driven editorial content, and managed day-to-day social media to build momentum around local and national calls to action. Before transitioning out of the company, I developed the foundational content plan and pre-production strategy for the upcoming Schools Not Prisons podcast.
Schools Not Prisons
Role: Digital Content Producer + Strategist
The #StopTheViolence virtual tour featured artists and activists intent on pushing civic engagement and sharing information about community care, activist organizations, and resources.
Uplifting communities most impacted by gun violence and mass incarceration in collaboration with grassroots organizations across the country, this tour raised awareness of local campaigns aimed at investing in alternatives to state violence while encouraging communities to vote in the critical 2020 November elections. The tour kicked off in Houston, TX on August 20, 2020 and included stops in Miami, Florida, Chicago, Illinois, Pittsburg, Pennsylvania, Los Angeles, and more.
power building through social media strategy
Through consistent and intentional content development, #SchoolsNotPrisons continues to educate and activate a national community of over 50,000 advocates.
Pre- and post-pandemic, the campaign has remained a key player in the digital fight against mass incarceration—using arts, culture, and storytelling to inform, inspire, and organize across platforms.