During my time with Revolve Impact, I led content production and social media strategy for Athletes For Impact, a national collective of professional athletes and advocates using their platforms to advance justice and equity. My work focused on leveraging the power of celebrity athletes to amplify urgent social causes and move audiences toward collective action.
Day-to-day, I developed strategy with internal and external comms teams, scripted and shot content with high-profile talent, and edited/published content across social platforms. My creative lens was knowing how to speak thoughtfully to athlete-centered audiences, which helped drive high engagement and authentic responses.
